The blueberry Fruitz watch is the most popular of all styles. Why? 'Cause its freaking awesome. Beautiful blue silicone strap, laser-etched face, brains, beauty, perfection! Who says its not a popularity contest? These are very high quality watches that are simple yet affordable. They are inspired by the colors of natural fruits and have markers that resemble seeds. These fun watches are a must this season, grab yours now!

Hi there! I'm the Blueberry. I may be tiny, but I am bursting with nutrition, full of antioxidants. I must admit that I take health and wellness seriously! My blue coloring makes me the ideal timepiece for the beach lover and water sport obsessed, and bring out the blue in the beautiful blue eyed.

The 'feel good' watch was invented in 1986. Designed to emit a unique signal that is said to strengthen the body's own electromagnetic energy field and block harmful electromagnetic exposure. In 2007, Philip Stein launched the Fruitz Watch Collection. The goal was to create a fun-wearing, colorful fashion watch that could also help improve the well being of the wearer. The reaction was astounding! Fashion and health enthusiast all over the world began wearing these fun and trendy timepieces that not only express their individuality but also may aid in experiencing less stress, better sleep and improved focus.

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